Hilti

What’s the role? 

Passionate about AI, search innovation, and scaling global impact? This role is for you ! 

We are looking for a Paid Search Specialist to join Hilti Global Paid Media team. In this role, you’ll onboard and manage multiple Market Organizations (MOs) onto our global Paid Search Growth Program, ensuring each market adopts the standardized Google Ads campaign blueprint, localizes it effectively, while respecting local nuances.  

The Paid Search Specialist owns the campaign performances and will work closely with global stakeholders, local teams, and our global media agency to drive performance, scalability, and governance. 

What does the role involve?           

Paid Search Expertise 

• Deep knowledge of paid search channels across platforms like Google Ads and Microsoft Ads with a strong focus on ROI and business objectives 
• Expertise in AI driven search trends and tooling—able to anticipate and respond to Google SGE, Gemini, ChatGPT, Bing Copilot, and other emerging searchAI impacts on SEM strategy. 
• Extensive expertise of keyword research, audience targeting, A/B testing, and budget allocation to continuously improve campaign performance 
• Analyze campaign data and performance metrics to derive actionable insights and inform strategic adjustments

Market Onboarding & Project Management 

• Act as primary liaison between each region, the global paid media team, during the 6–8 weeks onboarding sprint. 
• Own the end-to-end onboarding roadmap, track milestones, risks, and dependencies for 10-15 markets. 
• Enable and oversee localization of the global campaign blueprint, ad copy, keyword sets, extensions, and negatives, by local stakeholders, ensuring quality and strategic alignment. 
• Maintain and evolve the Onboarding Playbook, timelines, RACI, progress dashboards, and other governance assets. 

Governance & Reporting 

• Adapt the Looker Studio dashboard template for each new market; ensure data accuracy, naming convention compliance, and KPI alignment with the analytics team. 
• Consolidate learnings and feed them into a scalable global governance model (processes, SLAs, documentation, QA checklists).

Stakeholder Alignment 

• Ensure senior level alignment on objectives, timelines, and KPIs across market stakeholders, global paid media leadership, and the external agency, acting as the central escalation point to resolve roadblocks swiftly and communicate decisions clearly.

Continuous Improvement 

• Recommend refinements to the campaign blueprint (structure, negatives, automation settings) based on cross-market insights and agency feedback.
  
  

What you need is 

• 4-6 years hands-on Google Ads Search experience   
• Strong project-management track record (multimarket rollouts) 
• Proven ability to translate global frameworks into local market realities 
• Expertise of international search engines, AI-Driven Search Trends and cultural market differences. 
• Ability to work in a cross-functional and global team environment. 
• Confident stakeholder management across seniority levels and cultures 
• Strong analytical skills, generating campaign insights & recommendations 
• Advanced Excel skills; familiarity with analytics platforms (GA4) and campaign tracking  
• Excellent communication skills 
• Fluency in English (required for our international environment). 
  
  
  
  Does this sound like you? We look forward to your application!