Hilti

• Develop and execute full-funnel marketing strategies across channels, including organic and paid search, programmatic, owned media, demand generation, influencer, engagement marketing, employer branding, end to end campaign execution, and Marketplace.
• Plan, execute, and measure experiments and conversion tests to enhance conversion rates, program/campaign ROI, ROAs, business impact and progression through the funnel.
• Accountable for architecture, roadmap, and execution of social media strategy to drive reach and engagement.
• Oversee digital marketing activation including owned media management, content creation, paid search and SEO strategy in collaboration with agency partners.
• Coordinate the development of a CRM program with Marketing Lead Generation counterparts to translate business needs, driving incremental audience engagement and/or revenue.
• Designing Marketplace (Naver Brand Store) marketing and promotion contents aiming to right target customers in line with strategic new products and campaign initiatives, while managing daily operational activities 
• Monitor competitor activity and landscape ensuring appropriate competitive and brand positioning.
• Manage data analytics and develop regular KPI dashboards containing a robust description of monthly activity and a clear summary detailing successes, challenges, and opportunities for improvement to inform go-forward strategy.
• Explore new and emerging digital marketing & acquisition opportunities.

Assist in integration with additional platforms as needed