Hilti

Job Responsibilities

Strategic concept development & Creative leadership

• Develop creative and visual concepts based on global brand strategy, translating global direction into regional/local executions.
• Lead ideation, messaging development, and storytelling across integrated digital campaigns.
• Internalize and drive conceptual development for major initiatives such as the Brand Image Campaign (BIC) and regional/local awareness and transactional campaigns.
• Translate complex and technical topics into clear, engaging, and compelling visual narratives.
• Champion creative innovation and enhance the brand’s visual language.

Creative execution, project management and delivery

• Produce high-qualityvisualdigitalassets(such as key visuals, layouts, social content, infographics, animations, and campaign frameworks) and impactful texts and key messages.
• Ensure consistency with brand identity andmaintaina high standard of creative output.
• Lead end-to-end workflow: briefing, scoping, scheduling, creative reviews, production, and delivery.
• Manage multiple complex initiatives with clarity, prioritization, and structure.
• Collaborate closely with internal stakeholders, digital teams, and channel owners to ensure integrated execution.

Stakeholder influence, agency and budget management 

• Act as a strategic creative partner for Product Marketing, Digital, Regional Marketing, and Leadership teams.
• Present creative concepts confidently, influence decision-making, and guide stakeholders through the creative process.
• Define clear creative frameworks, scopes, and deliverables for agencies and suppliers.
• Manage creative production budgets, evaluate external proposals, and ensure cost-effective outcomes.
• Steer agencies and external partners with strong direction, ensuring alignment with inhouse concepts and strategicobjectives.
  
  

Job Skills & Qualifications

• 7+ years of experience in art direction, visual design, or creative concept development within marketing, agency, or digital environments.
• Proven ability to conceptualize and execute digital campaigns for complex, technical, or B2B topics.
• Strong experience translating global brand direction into regional/local creative concepts.
• Demonstratedexpertisein ideation, messaging development, and strategic creative storytelling.
• Highproficiencyin Adobe Creative Cloud and related design tools; motion design or 3D skills are a plus.
• Strong project management capabilities, including handling multi-stakeholder and multi-market initiatives.
• Experience in managing creative budgets, evaluating proposals, and overseeing agency/supplier work.
• Excellent communication, presentation, and stakeholder influence skills.
• Experience working in international or matrix organizations.
• Familiarity with digital channels, marketing automation tools, and analytics platforms.
• Portfolioshowcasinghigh-quality campaign concepting and visual execution.

Zuständiger Ansprechpartner im Fachbereich: Marlene Labra

Zuständige Business Partinerin: Usula Hackenbroch