Hilti

Brand & Communication Strategy

• Build and implement the brand and communications roadmap to strengthen Hilti’s positioning in the Indian construction market.

• Ensure brand consistency across all channels, including internal communication, external communication, digital, stores, vehicles, and events.

• Collaborate closely with cross-functional teams and senior leadership to align messaging and deliver impactful communication initiatives.

Content Development & Management

• Lead the creation of high-quality content for social media, internal channels, leadership communication, product storytelling, customer narratives, and corporate messaging.

• Develop and execute internal and external content calendars, ensuring timely campaign execution across platforms.

• Introduce new content ideas, formats, and storytelling approaches, experimenting thoughtfully to drive stronger engagement across platforms.

Social Media Management

• Drive the organic social media strategy for Hilti India across platforms such as LinkedIn, YouTube, Instagram, and Facebook.

• Plan, monitor, and optimize content performance through analytics dashboards, ensuring strong engagement and steady growth.

• Manage coordination with regional digital teams and global brand teams to adapt global assets and create locally relevant content.

Internal Communications

• Develop and execute internal communication strategies that strengthen employee engagement, drive culture narratives, and support company-wide initiatives.

• Partner with HR, leadership teams, and cross-functional stakeholders for internal emailers, townhalls, newsletters, campaigns, and internal events.

External Communications

• Support PR storytelling, external announcements, leadership visibility plans, and strategic message development.

• Ensure strong alignment between external communications, social media, and digital branding.